Rent the Runway Analysis
I wrote this case study in my Case Studies and Ethics in Public Relations class the fall of 2015. The assignment required students to research an organization and write a detailed analysis of their public relations and marketing strategies.
I chose to research Rent the Runway, a popular designer clothing rental company, then promote a community relations through donation program. I spent half of the semester conducting research outside of class then compiled my findings in this analysis.
All thoughts in this analysis are my own unless specifically credited to the author.